Meta revenue sharing
Author: e | 2025-04-24
META (Meta Platforms) Revenue per Share as of today (Novem) is $59.62. Revenue per Share explanation, calculation, historical data and more What is Meta Music Revenue Sharing? Meta music revenue sharing is a groundbreaking approach that empowers artists to earn beyond traditional streaming platforms. It involves
Meta Announces 'Music Revenue Sharing' On
With Adjust’s Meta integration, you can measure the performance of your marketing efforts on Facebook, Facebook Messenger, Instagram, and Facebook Audience Network.Before you beginHere's what you need to know before getting started.RequirementsA registered Meta appAdjust SDK v4.0.0 and later to map SDK parameters to network parameters. Follow the guides linked below to use this feature. iOS | Android | Windows | Unity | React Native | Flutter | Adobe Air | Cordova | Marmalade | Xamarin | Cocos2d-x | Titanium | CoronaIf you’ve migrated to Adjust, are a new client, or are adding a new app, you need to connect Adjust as a data source in Meta Events Manager. If you don’t complete this step, Meta can’t claim any engagements measured by Adjust.Initial setup and reviewTo set up Meta for your app:Under Campaign Lab, select Partners.Select New partner.In the Partner selection screen, choose Facebook, and select Next.In the App selection screen, choose your app, and select Next.You can now set your data sharing options and map Adjust events and parameters for Meta to receive.Data sharingShare data with Meta to optimize your campaigns. In the Data sharing screen, follow these steps.Enable data sharing for MetaIn the App ID field, enter your Facebook Developer App ID. Your Facebook Developer App ID comes from your Facebook Developer account. This App ID should be the same for all your apps in Adjust, regardless of platform.Follow the steps in Meta documentation to find your Meta App ID.(Optional) In the Decryption key field, enter your decryption key. This enriches your raw data with certain campaign details for Android apps.Follow the steps in Meta documentation to find your Decryption key.(Optional) Select the Enable AdImpression Mapping (Android only) check box to maximize the value of in-app ad (IAA) impressions for your app promotion campaigns on Android.You need to select the Ad revenue (from ad views) check box under Set your data sharing options for this to work.Set your data sharing optionsOnce you enable data sharing, Adjust sends data from all attribution sources to Meta, by default. This includes data attributed to Meta, data attributed to other networks, and organic data.You can choose to send additional data to Meta. This includes:Ad revenue (from ad views): Sends your ad revenue callbacks to Meta. Your ad revenue data will display in Meta Ads Manager under fb_mobile_purchase. This value is hardcoded and cannot be changed.(Android only) You can share ad revenue callbacks to Meta as an AdImpression event to maximize the value of in-app ad (IAA) impressions for your app promotion campaigns.Uninstalls and reinstalls: Sends uninstall and reinstall data to Meta. This is available only if you have purchased Adjust's Uninstall and Reinstall Growth Solution.In-app revenue (from in-app purchases): Sends detailed revenue data to your Meta Ads Manager dashboard. You need to map events that generate revenue to share this data.Parameters: Shares all partner parameters configured in the Adjust SDK for any activity you share with Meta. You usually need to map parameters to share this data.(Android apps only) Maximize the value ON, you stay compliant with CCPA. This signals to Meta when California-based users opt out of having their data disclosed or shared with third parties.Map eventsIf you've already set up app event measurement in the Facebook SDK, don't set up event mapping between Adjust and Meta. This will duplicate your event data in Meta. If you have questions, reach out to [email protected]. You can share in-app event data with Meta directly for precise targeting. This is required for event-based bid optimization.For AEM VO and AEO campaigns, make sure you add the IP address for relevant server-to-server events you forward to Adjust.Standard eventsTo optimize your Meta campaigns on Adjust events, you must link each event to one of the standard Meta events. Below you can see how each available Meta event appears in Adjust. Read Meta's documentation for more information about events.fb_mobile_level_achievedfb_mobile_add_payment_infofb_mobile_add_to_cartfb_mobile_add_to_wishlistfb_mobile_complete_registrationfb_mobile_tutorial_completionfb_mobile_initiated_checkoutfb_mobile_purchasefb_mobile_ratefb_mobile_searchfb_mobile_spent_creditsfb_mobile_achievement_unlockedfb_mobile_content_viewSubscribeStartTrialAdClickAdImpressionContactCustomizeProductDonateFindLocationLeadPageViewScheduleSubmitApplicationCustom eventsWith Meta’s custom event optimization, you can directly optimize custom app events from your campaign in Meta. These custom events are available to most App Install campaigns, including Automated App Ads and Manual App Ads.All you need to do is link your Adjust events as custom events, and Adjust passes them to Meta for optimization.If you selected In-app revenue (from in-app purchases) to send detailed revenue data to your Meta Ads Manager dashboard, you need to map events that generate revenue. To map your events, follow these steps.Select Map event.In the Adjust event list, select the Adjust event that you want to share with Meta.In the Partner event list, select the Meta event that corresponds to your Adjust event, or else enter a custom event name.Select Apply.Map subscription eventsMap subscription events that you want to share to the values that Meta can receive. Data for unmapped events is not shared with Meta.If you have a multi-platform app, you can choose to share different events per platform with Meta. This lets you:Set individual events to manage campaign strategies for each platform.Customize data sharing per platform.Under Map subscription events, follow these steps to choose the subscription events you want to directly send to Meta.Select Map event.In the Adjust event list, choose the Adjust event that you want to share with Meta.Under Partner event, you need to select the Meta event that corresponds to the Adjust event.For single platform apps and multi-platform apps with data sharing enabled for a single platform only, you map events for that platform only. For multi-platform apps with data sharing enabled for multiple platforms, you can:Select Use platform-specific mapping to map separate events at the platform-level or to not map events for certain platforms.Select Use global mapping to map the same events for all platforms.In the Partner event list, choose or enter a custom event name that you want to map the Adjust event to.Select Apply.Now Meta will receive subscription event data for each of your linked events.Subscription events - No revenuebilling_retrycancellationexpirationgrace_periodon_holdpausedprice_acceptedprice_declinedrevokedtrial_started Subscription events - Positive revenueactivationdiscounted_offerreactivationrenewalrenewal_from_billing_retryMap parametersIf the raw data parameters you collect in the SDK differ from the values supported by Meta, you can defineMeta Launches 'Music Revenue Sharing
Instagram, the photo and video-sharing app owned by Meta, made more money from ads than YouTube in the last few years. New court papers filed by Meta show that Instagram earned $32.4 billion from ads in 2021, which is more than YouTube's $28.8 billion in the same year.The disclosure about Instagram's ad revenue was shared because Meta is trying to get a judge to dismiss an antitrust lawsuit against the company.The court papers also revealed how quickly Instagram has grown since Meta bought it in 2012 for $1 billion.When Meta (called Facebook at the time) bought Instagram, the app was small and didn't make any money. Now, under the leadership of Adam Mosseri, Instagram has become a major source of income for Meta. In 2018, Instagram made $11.3 billion from ads. This number grew to $17.9 billion in 2019, $22 billion in 2020, $32.4 billion in 2021, and $16.5 billion in just the first six months of 2022.One of the main reasons Instagram makes more ad revenue than YouTube is that it doesn't pay as much to get content for the app. YouTube gives 55% of the ad revenue it makes to the people who create videos for the platform. However, Instagram and many other social media apps don't pay users for the photos and videos they post.The amount of money Instagram makes from ads has been higher than YouTube's for a few years now. In 2020, Instagram's ad revenue was $22 billion, while YouTube made $19.7 billion. In 2019, Instagram made $17.9 billion from ads, and YouTube earned $15.1 billion.Meta's court papers show that Instagram has become a very important part of the company's business. In 2020, Instagram made up 26% of Meta's total revenue. By the first half of 2022, this number had grown to nearly 30%.Instagram is estimated around $400 billion, which is close to what analysts believe YouTube is worth. Instagram is now said to account for about one-third of all the money Meta makes, and it continues to grow.. META (Meta Platforms) Revenue per Share as of today (Novem) is $59.62. Revenue per Share explanation, calculation, historical data and more What is Meta Music Revenue Sharing? Meta music revenue sharing is a groundbreaking approach that empowers artists to earn beyond traditional streaming platforms. It involvesMeta introduces Music Revenue Sharing on
Of your app promotion campaignsFrom 24th October 2024, Meta is gradually rolling out the ability for Android apps to maximize the value of in-app ad (IAA) impressions for app promotion campaigns. If you want to use this optimization on Meta, Adjust will map your Ad revenue traffic to Meta's standard AdImpression event, instead of fb_mobile_purchase.This optimization option is in limited availability. For more information, see Meta’s documentation. You need to check if you can set up IAA optimization for your Android apps in Meta:If you do not see the Conversion event drop-down for your app’s performance goal, you may not yet have access to this optimization option.If you can see the In-app ad impression option in the Conversion event drop-down but it's grayed out, it means that you have access to the new optimization but you are not yet eligible. In this case, you need to start sharing ad revenue data for Meta in Adjust before you can maximize value of in-app ad impressions for your Android app.If you can see the In-app ad impression option in the Conversion event drop-down, and it's not grayed out, it means you can set up an IAA value optimization campaign for your Android app.To forward ad revenue to Meta’s as an AdImpression event, under Enable data sharing, select the Enable AdImpression Mapping (Android only) check box.(iOS apps only) Aggregated Event MeasurementMeta's Aggregated Event Measurement (AEM) is a protocol that measures app events from iOS 14.5 and later.With AEM, you can set up the following types of campaigns:Mobile App Installs (MAI): for new user acquisition campaigns.Mobile App Re-Engagement (MAE): for retargeting and re-engagement campaigns directed at existing users.You must complete all setup steps before you enable the Enable AEM for MAE toggle. Enabling the toggle informs Meta that your app is ready for AEM. If any setup is incomplete, Meta won't be able to effectively measure your AEM campaigns.Adjust's Meta integration automatically supports MAI campaigns. So to get set up for MAI, you need to:Set up Meta as a partner.Map events that you want to send to Meta for measurement.If you want to run MAE campaigns, you need to complete these two additional steps:Configure an app scheme and enable universal linking in your app.Turn on the toggle for Enable AEM for MAE. This indicates to Meta that they can use the Aggregated Event Measurement protocol to measure events from your app.Once dashboard setup is complete and you're ready to launch your campaign, make sure to also set up your raw data to receive MAE campaign information.By default, probabilistic modeling is enabled for all AEM MAI campaign links even if you've turned off probabilistic modeling at the app level. You can change this in the network-level attribution settings of your link.Configure additional integration settingsAdjust measures reattributions for Meta automatically. With the toggle for Enable reattribution measurement ON, Adjust sends all app sessions to Meta. If Meta can show a qualifying engagement, it will be awarded a reattribution.With the toggle for Enable limited data use (CCPA) In this article: (Bloomberg) -- Meta Platforms Inc. is introducing music revenue sharing on Facebook to help creators make money from videos that use licensed music, in an effort to better compete with rival TikTok. Most Read from Bloomberg Rockstar Games Cleaned Up Its Frat-Boy Culture — and Grand Theft Auto, Too US Economy Shrinks for a Second Quarter, Fueling Recession Fears The Strong Dollar Is Wreaking Havoc Globally — And It’s Just Getting Started Biden Considers New Pause on Paying Back Student Loans, $10,000 Relief Fed Hikes 75 Basis Points Second Time, Signals Third Is Possible A new tool called Rights Manager, developed by Meta through partnerships across the music industry, will also help content owners protect their rights. Video creators will receive 20% of revenue on eligible videos, with a separate share going to music rights holders and to Meta, the company said in a statement on Monday. Videos must be at least 60 seconds long and there must be a visual component as well. The licensed music itself can’t be the primary purpose. The feature will start rolling out Monday to video creators globally. Eligible videos will earn money with in-stream ads delivered in the US initially, and that will expand to the rest of the world where music is available on Facebook in the coming months. Most Read from Bloomberg Businessweek How a Sextortion Victim Hacked Back and Put Her Attacker in Jail Axie Infinity CEO Moved Crypto Tokens Before the Company Revealed Hack The Buy Now, Pay Later Juggernaut Is About to Be Tested Black Swan Hedge Funds Are Booming in Scary Times Return-to-Office Strategies to Avoid Being There All the Time ©2022 Bloomberg L.P.Meta เปิดตัวโปรแกรม Music Revenue Sharing
SAN FRANCISCO (AP) — Meta Platforms Inc. posted sharply higher profit and revenue for its fourth quarter on Wednesday, thanks to higher ad revenue on its social media properties, sending its shares up in after-hours trading even as it forecast increasing expenses on its artificial intelligence efforts. CEO Mark Zuckerberg said he expects 2025 to “be the year when a highly intelligent and personalized AI assistant reaches more than 1 billion people, and I expect Meta AI to be that leading AI assistant.” The Menlo Park, California-based company earned $20.83 billion, or $8.02 per share, in the October-December quarter. That's up 49% from $14.02 billion, or $5.33 per share, in the same period a year earlier. Revenue grew 21% to $48.39 billion from $40.11 billion. Analysts, on average, were expecting earnings of $6.76 per share on revenue of $47 billion, according to a poll by FactSet. “We continue to make good progress on AI, glasses, and the future of social media,” Zuckerberg said in a statement. For the current quarter, Meta said expects revenue of $39.5 billion to $41.8 billion. Analysts are expecting revenue at the high end of that range — $41.68 billion. The company also said it expects expenses in the range of $114 billion to $119 billion, driven by infrastructure costs and employee compensation. Meta had 74,067 employees as of Dec. 31, up 10% from a year earlier. “Meta’s Q4 performance underscores the company’s resilience in a still-uncertain digital ad market. By beating both earnings and revenue estimates, they’ve demonstrated that cost discipline and efficiency gains are paying dividends,” said Jesse Cohen, an analyst with Investing.com. “However, the real headline is their commitment to aggressive capital expenditures. This signals Meta is doubling down on its AI infrastructure and metaverse ambitions, even as investors grapple with the costs.” Separately, Meta has agreed to pay roughly $25 million to settle a 2021 lawsuit that President Donald Trump brought against the company and Zuckerberg after Trump's accounts were suspended following the Jan. 6, 2021, attack on the U.S. Capitol. “This is also going to be a big year for redefining our relationship with governments,” Zuckerberg said in a conference call with analysts. “We now have a U.S. administration that is proud of our leading companies, prioritizes American technology winning, and that will defend our values and interests abroad. And I’m optimistic about the progress and innovation this is going tometa music revenue sharing - en.gujrot.com
Run.“Throughout this journey of long-term growth, we know that quarterly fluctuations in one source of revenue or another are to be expected,” he told analysts in his opening comments.“So while we report results quarterly, we manage the business for long-term success. We think in multiyear cycles and anticipate and embrace variations in certain business lines.”Here are four other things we learned on UMG’s earnings call – including about the potential for Spotify’s new “super-premium” subscription tier, and a tantalizing hint that UMG’s catalog may soon be available in other languages…1) Had it not been for Meta and TikTok, ad-supported revenue would have grownThat wince-inducing 3.9% YoY decline in UMG’s ad-supported streaming revenue in Q2 would actually have been a positive number (i.e., above zero), had it not been for two of UMG’s partners: TikTok and Meta Platforms.Execs on the earnings call noted that UMG missed a month’s worth of revenue from TikTok, when the music giant had a high-profile falling-out with the video platform over its payouts, and UMG’s recorded and publishing catalog disappeared from the platform.On top of that, there was also the fact that Meta Platforms pulled premium music videos off of Facebook [583 articles]" href=" earlier this year.“Meta had previously offered premium music videos on Facebook. This product offering was less popular with Facebook’s user base than other music products.”Boyd Muir, Universal Music Group“In terms of platform-specific pressure, we have a change in our licensing agreement with Meta,” Muir explained.“Meta had previously offered premium music videos on Facebook. This product offering was less popular with Facebook’s user base than other music products. And as a result, Meta is no longer licensing premium music videos from us as of May this year.”Muir added: “Meta is now focusing instead on other areas involving music content, and we are working together to expand these areas as part of a multifaceted renewal.”2) 20% of paying Spotify subscribers could sign up for the new ‘super-premium’ tierOn Spotify’s earnings call earlier this week, co-founder and CEO Daniel Ek [563 articles]" href=" Ek all but announced that the long-rumored “super-premium” subscription tier is coming. META (Meta Platforms) Revenue per Share as of today (Novem) is $59.62. Revenue per Share explanation, calculation, historical data and more What is Meta Music Revenue Sharing? Meta music revenue sharing is a groundbreaking approach that empowers artists to earn beyond traditional streaming platforms. It involvesMETA TO START MUSIC REVENUE SHARING ON.
Its advertising budget. The most notable reduction was a nearly $1 billion decrease, from nearly $3 billion in fiscal year 2021 to $2 billion in fiscal year 2023.The significant cut in advertising spending demonstrates Meta’s commitment to cost management and efficiency. By reducing its advertising budget, Meta can redirect funds to other critical areas, such as R&D or infrastructure development.The decline in advertising expenses post-fiscal year 2021 aligns with broader trends of optimizing marketing strategies and improving return on investment. This adjustment ensures that advertising efforts are more targeted and effective.In summary, while Meta continues to generate the majority of its revenue from advertising, the company has also implemented significant reductions in its own advertising spending.Back To Table Of ContentsAdvertising Expense As A Percentage Of Marketing And SalesMeta-advertising-expense-to-marketing-and-sales-expense-ratio(click image to expand)* Meta’s fiscal year begins on Jan 1 and ends on Dec 31.Meta’s definitions of advertising spending are available here: advertising expense.According to Meta’s annual reports, the company’s advertising expenses are included within its marketing and sales expense category.As such, Meta’s advertising spending of $2 billion in fiscal year 2024 accounted for roughly 18% of the total marketing and sales expense.The ratio of advertising expenses to marketing and sales expense has decreased slightly from the peak of 21.3% recorded in fiscal year 2021.This downward trend indicates a reduction in advertising spending as a proportion of the overall marketing and sales budget.Meta’s reduction in advertising spending reflects strategic adjustments aimed at optimizing resource allocation. By reallocating funds, Meta can invest more in other critical areas, such as R&D and technological advancements.In summary, Meta’s advertising expenses, as a part of its marketing and sales category, have shown a decreasing trend in recent years.The percentage of advertising spending relative to the total marketing and sales expense has declined from its peak in fiscal year 2021, averaging 17% over the past three years.This trend highlights Meta’s strategic focus on optimizing its advertising budget and reallocating resources to support other critical growth initiatives.Back To Table Of ContentsConclusionMeta’s cost of revenue and operating expenses have evolved significantly over the years. While the company has made substantial investments in R&D, marketing, and sales, it has also implemented strategic cost-cutting measures to optimize its expenses. The overall trend shows a focus on innovation and efficiency, ensuring sustainable growth and financial stability.Back To Table Of ContentsReferences and Credits1. All financial figures presented are obtained from Meta’s annual reports published on the company’s investor relations page: Meta Investor Relations.2. Pexels Images.Back To Table Of ContentsDisclosureWe may utilize the assistance of artificial intelligence (AI) tools to produce some of the text in this article. However, the data is directly obtained from original sources and meticulously cross-checked by our editors multiple times to ensure its accuracy and reliability.If you find the information in this article helpful, please consider sharing it on social media. Additionally, providing a link back to this article from any website can help us create more content like this in the future.Thank you for your support and engagement! YourComments
With Adjust’s Meta integration, you can measure the performance of your marketing efforts on Facebook, Facebook Messenger, Instagram, and Facebook Audience Network.Before you beginHere's what you need to know before getting started.RequirementsA registered Meta appAdjust SDK v4.0.0 and later to map SDK parameters to network parameters. Follow the guides linked below to use this feature. iOS | Android | Windows | Unity | React Native | Flutter | Adobe Air | Cordova | Marmalade | Xamarin | Cocos2d-x | Titanium | CoronaIf you’ve migrated to Adjust, are a new client, or are adding a new app, you need to connect Adjust as a data source in Meta Events Manager. If you don’t complete this step, Meta can’t claim any engagements measured by Adjust.Initial setup and reviewTo set up Meta for your app:Under Campaign Lab, select Partners.Select New partner.In the Partner selection screen, choose Facebook, and select Next.In the App selection screen, choose your app, and select Next.You can now set your data sharing options and map Adjust events and parameters for Meta to receive.Data sharingShare data with Meta to optimize your campaigns. In the Data sharing screen, follow these steps.Enable data sharing for MetaIn the App ID field, enter your Facebook Developer App ID. Your Facebook Developer App ID comes from your Facebook Developer account. This App ID should be the same for all your apps in Adjust, regardless of platform.Follow the steps in Meta documentation to find your Meta App ID.(Optional) In the Decryption key field, enter your decryption key. This enriches your raw data with certain campaign details for Android apps.Follow the steps in Meta documentation to find your Decryption key.(Optional) Select the Enable AdImpression Mapping (Android only) check box to maximize the value of in-app ad (IAA) impressions for your app promotion campaigns on Android.You need to select the Ad revenue (from ad views) check box under Set your data sharing options for this to work.Set your data sharing optionsOnce you enable data sharing, Adjust sends data from all attribution sources to Meta, by default. This includes data attributed to Meta, data attributed to other networks, and organic data.You can choose to send additional data to Meta. This includes:Ad revenue (from ad views): Sends your ad revenue callbacks to Meta. Your ad revenue data will display in Meta Ads Manager under fb_mobile_purchase. This value is hardcoded and cannot be changed.(Android only) You can share ad revenue callbacks to Meta as an AdImpression event to maximize the value of in-app ad (IAA) impressions for your app promotion campaigns.Uninstalls and reinstalls: Sends uninstall and reinstall data to Meta. This is available only if you have purchased Adjust's Uninstall and Reinstall Growth Solution.In-app revenue (from in-app purchases): Sends detailed revenue data to your Meta Ads Manager dashboard. You need to map events that generate revenue to share this data.Parameters: Shares all partner parameters configured in the Adjust SDK for any activity you share with Meta. You usually need to map parameters to share this data.(Android apps only) Maximize the value
2025-04-24ON, you stay compliant with CCPA. This signals to Meta when California-based users opt out of having their data disclosed or shared with third parties.Map eventsIf you've already set up app event measurement in the Facebook SDK, don't set up event mapping between Adjust and Meta. This will duplicate your event data in Meta. If you have questions, reach out to [email protected]. You can share in-app event data with Meta directly for precise targeting. This is required for event-based bid optimization.For AEM VO and AEO campaigns, make sure you add the IP address for relevant server-to-server events you forward to Adjust.Standard eventsTo optimize your Meta campaigns on Adjust events, you must link each event to one of the standard Meta events. Below you can see how each available Meta event appears in Adjust. Read Meta's documentation for more information about events.fb_mobile_level_achievedfb_mobile_add_payment_infofb_mobile_add_to_cartfb_mobile_add_to_wishlistfb_mobile_complete_registrationfb_mobile_tutorial_completionfb_mobile_initiated_checkoutfb_mobile_purchasefb_mobile_ratefb_mobile_searchfb_mobile_spent_creditsfb_mobile_achievement_unlockedfb_mobile_content_viewSubscribeStartTrialAdClickAdImpressionContactCustomizeProductDonateFindLocationLeadPageViewScheduleSubmitApplicationCustom eventsWith Meta’s custom event optimization, you can directly optimize custom app events from your campaign in Meta. These custom events are available to most App Install campaigns, including Automated App Ads and Manual App Ads.All you need to do is link your Adjust events as custom events, and Adjust passes them to Meta for optimization.If you selected In-app revenue (from in-app purchases) to send detailed revenue data to your Meta Ads Manager dashboard, you need to map events that generate revenue. To map your events, follow these steps.Select Map event.In the Adjust event list, select the Adjust event that you want to share with Meta.In the Partner event list, select the Meta event that corresponds to your Adjust event, or else enter a custom event name.Select Apply.Map subscription eventsMap subscription events that you want to share to the values that Meta can receive. Data for unmapped events is not shared with Meta.If you have a multi-platform app, you can choose to share different events per platform with Meta. This lets you:Set individual events to manage campaign strategies for each platform.Customize data sharing per platform.Under Map subscription events, follow these steps to choose the subscription events you want to directly send to Meta.Select Map event.In the Adjust event list, choose the Adjust event that you want to share with Meta.Under Partner event, you need to select the Meta event that corresponds to the Adjust event.For single platform apps and multi-platform apps with data sharing enabled for a single platform only, you map events for that platform only. For multi-platform apps with data sharing enabled for multiple platforms, you can:Select Use platform-specific mapping to map separate events at the platform-level or to not map events for certain platforms.Select Use global mapping to map the same events for all platforms.In the Partner event list, choose or enter a custom event name that you want to map the Adjust event to.Select Apply.Now Meta will receive subscription event data for each of your linked events.Subscription events - No revenuebilling_retrycancellationexpirationgrace_periodon_holdpausedprice_acceptedprice_declinedrevokedtrial_started Subscription events - Positive revenueactivationdiscounted_offerreactivationrenewalrenewal_from_billing_retryMap parametersIf the raw data parameters you collect in the SDK differ from the values supported by Meta, you can define
2025-04-11Instagram, the photo and video-sharing app owned by Meta, made more money from ads than YouTube in the last few years. New court papers filed by Meta show that Instagram earned $32.4 billion from ads in 2021, which is more than YouTube's $28.8 billion in the same year.The disclosure about Instagram's ad revenue was shared because Meta is trying to get a judge to dismiss an antitrust lawsuit against the company.The court papers also revealed how quickly Instagram has grown since Meta bought it in 2012 for $1 billion.When Meta (called Facebook at the time) bought Instagram, the app was small and didn't make any money. Now, under the leadership of Adam Mosseri, Instagram has become a major source of income for Meta. In 2018, Instagram made $11.3 billion from ads. This number grew to $17.9 billion in 2019, $22 billion in 2020, $32.4 billion in 2021, and $16.5 billion in just the first six months of 2022.One of the main reasons Instagram makes more ad revenue than YouTube is that it doesn't pay as much to get content for the app. YouTube gives 55% of the ad revenue it makes to the people who create videos for the platform. However, Instagram and many other social media apps don't pay users for the photos and videos they post.The amount of money Instagram makes from ads has been higher than YouTube's for a few years now. In 2020, Instagram's ad revenue was $22 billion, while YouTube made $19.7 billion. In 2019, Instagram made $17.9 billion from ads, and YouTube earned $15.1 billion.Meta's court papers show that Instagram has become a very important part of the company's business. In 2020, Instagram made up 26% of Meta's total revenue. By the first half of 2022, this number had grown to nearly 30%.Instagram is estimated around $400 billion, which is close to what analysts believe YouTube is worth. Instagram is now said to account for about one-third of all the money Meta makes, and it continues to grow.
2025-04-03Of your app promotion campaignsFrom 24th October 2024, Meta is gradually rolling out the ability for Android apps to maximize the value of in-app ad (IAA) impressions for app promotion campaigns. If you want to use this optimization on Meta, Adjust will map your Ad revenue traffic to Meta's standard AdImpression event, instead of fb_mobile_purchase.This optimization option is in limited availability. For more information, see Meta’s documentation. You need to check if you can set up IAA optimization for your Android apps in Meta:If you do not see the Conversion event drop-down for your app’s performance goal, you may not yet have access to this optimization option.If you can see the In-app ad impression option in the Conversion event drop-down but it's grayed out, it means that you have access to the new optimization but you are not yet eligible. In this case, you need to start sharing ad revenue data for Meta in Adjust before you can maximize value of in-app ad impressions for your Android app.If you can see the In-app ad impression option in the Conversion event drop-down, and it's not grayed out, it means you can set up an IAA value optimization campaign for your Android app.To forward ad revenue to Meta’s as an AdImpression event, under Enable data sharing, select the Enable AdImpression Mapping (Android only) check box.(iOS apps only) Aggregated Event MeasurementMeta's Aggregated Event Measurement (AEM) is a protocol that measures app events from iOS 14.5 and later.With AEM, you can set up the following types of campaigns:Mobile App Installs (MAI): for new user acquisition campaigns.Mobile App Re-Engagement (MAE): for retargeting and re-engagement campaigns directed at existing users.You must complete all setup steps before you enable the Enable AEM for MAE toggle. Enabling the toggle informs Meta that your app is ready for AEM. If any setup is incomplete, Meta won't be able to effectively measure your AEM campaigns.Adjust's Meta integration automatically supports MAI campaigns. So to get set up for MAI, you need to:Set up Meta as a partner.Map events that you want to send to Meta for measurement.If you want to run MAE campaigns, you need to complete these two additional steps:Configure an app scheme and enable universal linking in your app.Turn on the toggle for Enable AEM for MAE. This indicates to Meta that they can use the Aggregated Event Measurement protocol to measure events from your app.Once dashboard setup is complete and you're ready to launch your campaign, make sure to also set up your raw data to receive MAE campaign information.By default, probabilistic modeling is enabled for all AEM MAI campaign links even if you've turned off probabilistic modeling at the app level. You can change this in the network-level attribution settings of your link.Configure additional integration settingsAdjust measures reattributions for Meta automatically. With the toggle for Enable reattribution measurement ON, Adjust sends all app sessions to Meta. If Meta can show a qualifying engagement, it will be awarded a reattribution.With the toggle for Enable limited data use (CCPA)
2025-04-09In this article: (Bloomberg) -- Meta Platforms Inc. is introducing music revenue sharing on Facebook to help creators make money from videos that use licensed music, in an effort to better compete with rival TikTok. Most Read from Bloomberg Rockstar Games Cleaned Up Its Frat-Boy Culture — and Grand Theft Auto, Too US Economy Shrinks for a Second Quarter, Fueling Recession Fears The Strong Dollar Is Wreaking Havoc Globally — And It’s Just Getting Started Biden Considers New Pause on Paying Back Student Loans, $10,000 Relief Fed Hikes 75 Basis Points Second Time, Signals Third Is Possible A new tool called Rights Manager, developed by Meta through partnerships across the music industry, will also help content owners protect their rights. Video creators will receive 20% of revenue on eligible videos, with a separate share going to music rights holders and to Meta, the company said in a statement on Monday. Videos must be at least 60 seconds long and there must be a visual component as well. The licensed music itself can’t be the primary purpose. The feature will start rolling out Monday to video creators globally. Eligible videos will earn money with in-stream ads delivered in the US initially, and that will expand to the rest of the world where music is available on Facebook in the coming months. Most Read from Bloomberg Businessweek How a Sextortion Victim Hacked Back and Put Her Attacker in Jail Axie Infinity CEO Moved Crypto Tokens Before the Company Revealed Hack The Buy Now, Pay Later Juggernaut Is About to Be Tested Black Swan Hedge Funds Are Booming in Scary Times Return-to-Office Strategies to Avoid Being There All the Time ©2022 Bloomberg L.P.
2025-04-24SAN FRANCISCO (AP) — Meta Platforms Inc. posted sharply higher profit and revenue for its fourth quarter on Wednesday, thanks to higher ad revenue on its social media properties, sending its shares up in after-hours trading even as it forecast increasing expenses on its artificial intelligence efforts. CEO Mark Zuckerberg said he expects 2025 to “be the year when a highly intelligent and personalized AI assistant reaches more than 1 billion people, and I expect Meta AI to be that leading AI assistant.” The Menlo Park, California-based company earned $20.83 billion, or $8.02 per share, in the October-December quarter. That's up 49% from $14.02 billion, or $5.33 per share, in the same period a year earlier. Revenue grew 21% to $48.39 billion from $40.11 billion. Analysts, on average, were expecting earnings of $6.76 per share on revenue of $47 billion, according to a poll by FactSet. “We continue to make good progress on AI, glasses, and the future of social media,” Zuckerberg said in a statement. For the current quarter, Meta said expects revenue of $39.5 billion to $41.8 billion. Analysts are expecting revenue at the high end of that range — $41.68 billion. The company also said it expects expenses in the range of $114 billion to $119 billion, driven by infrastructure costs and employee compensation. Meta had 74,067 employees as of Dec. 31, up 10% from a year earlier. “Meta’s Q4 performance underscores the company’s resilience in a still-uncertain digital ad market. By beating both earnings and revenue estimates, they’ve demonstrated that cost discipline and efficiency gains are paying dividends,” said Jesse Cohen, an analyst with Investing.com. “However, the real headline is their commitment to aggressive capital expenditures. This signals Meta is doubling down on its AI infrastructure and metaverse ambitions, even as investors grapple with the costs.” Separately, Meta has agreed to pay roughly $25 million to settle a 2021 lawsuit that President Donald Trump brought against the company and Zuckerberg after Trump's accounts were suspended following the Jan. 6, 2021, attack on the U.S. Capitol. “This is also going to be a big year for redefining our relationship with governments,” Zuckerberg said in a conference call with analysts. “We now have a U.S. administration that is proud of our leading companies, prioritizes American technology winning, and that will defend our values and interests abroad. And I’m optimistic about the progress and innovation this is going to
2025-04-09